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The Latest Group Buying Trend

June 16th, 2013 10:41 pm

The latest phenomenon to grip the Internet is ‘Group Buying’. Group buying works on the basic concept that ‘mass production/sale reduces costs and ultimately the price’. If you get a group of people to buy the same product you are buying, you will be able to help the merchant give it to you at a very competitive price.

Group buying works like co-operatives where a large number of people buy from a merchant. The merchant is able to reduce production costs, marketing costs, and sales costs when people buy in bulk. This means a bigger margin for the merchant and the merchant can thus afford to offer larger discounts to you.

For example, you buy a cake and it costs you $10. It costs the baker $3 dollars for basic ingredients, and another $3 dollars are other expenses attached to it like staff employed, electricity, rent and the like. The baker makes a $4 profit on the cake. If you get 50 people to buy the same cake, the basic cost of the cake and the overheads together will come to about $4 dollars. The baker can sell you this cake for $6 and make a $100 dollar profit from the entire sales. It’s a win-win situation as you have the cake at a 40% discount and the baker has made a handsome profit in the bargain.

Not only will the merchant/manufacturer get a considerable amount of profit on these buys, they will get the customers they always wanted. If the merchants or manufacturers impress them well enough, they can convert these one off customers into loyal clientele.

The Internet has proven to be a great platform for group buying. There are a couple of reasons for this:

It is easily and readily accessible to everyone. Be it home, office or even while traveling, you have Internet access everywhere.
All group-buying sites let their members know about the deal that is on offer by sending emails and texts on their cell phones. You thus don’t have to run to find a deal, it finds you.
These sites have deals in different parts of the city and country and try to cover every little place possible. This way they ensure that you find a deal in a place close to you.
The Internet offers audience like no other. You can get to your target audience very easily as you can have very specific deals and campaigns to interest them.
Social networking has become one of the biggest platforms of communication and group-buying sites have taken advantage of this effectively. You can share a deal on social networking platforms and you get rewards if your friends buy those deals.

The Internet has become the ultimate place for group buying and with people using their credit cards liberally online it helps merchants get customers and customers get great deals.

Choose The Perfect Accessories

May 6th, 2013 3:54 am

Do you want to choose the perfect accessories to dress up an outfit?

At first, make a list of items you need. Think about earrings without matching bracelets or necklaces, bags without matching shoes, bland outfits that need a color kick, etc. Stick the list in the back of your wallet and refer to it when shopping.

Then, you can check out accessory stores, discount stores and closeout stores. Look for name brands on sale, pieces that are of good weight and construction and items from stores that seem to offer good quality for the price. You must get ideas for mixing and matching accessories after deciding purchasing those. Look at accessories individually and think about what shirts, jeans, shoes, etc. the individual accessory could match. When buying any accessory look for other items that match it. For example, when you look for handbags and hats you may think of what items you have at home you could pair with it. Often stores will carry earrings and complementary necklaces, bracelets, etc. When possible pick up the matching pieces. By this way, you can save your money in the near future. In another hand, you can use up all you have on hand.

Next, try choosing accessories that complement one’s body type. Big and chunky pieces may not work well on petite women and overwhelm their small frame. Moderately long, skinny pieces are universally flattering on most body types because they elongate the frame, giving the appearance of a tall, slender frame, especially with a black outfit.

Finally, try choosing accessories that that complements the occasion. For the office or business meeting, thin belts and brooches go well with any corporate look. For the night out on the town, pick up a bohemian bag or low slung belt. Add the perfect heels or flats and voila!

Think smart and plan before shopping. When shopping for accessories one should visualize one’s wardrobe to determine how the accessory will fit with one’s current wardrobe.